Cookie Policy
Last updated: 14 July 2026
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us remember your preferences, understand how you use our site, and provide a better user experience.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Always enabled. No consent required.
- Session management (e.g., keeping you logged in during checkout)
- Security and fraud prevention
- Cookie consent preferences
- Form data preservation
Examples: Session ID, CSRF token, consent preferences
2.2 Analytics Cookies
Requires your consent.
We use Google Analytics to understand how visitors use our website, including pages visited, time spent, and traffic sources. This helps us improve our content and navigation.
Cookie Name: _ga, _gat, _gid
Duration: 2 years (Google Analytics)
Provider: Google LLC (USA), covered by Google's Privacy Shield and EU Standard Contractual Clauses
2.3 Marketing & Advertising Cookies
Requires your consent.
These cookies enable Consent Mode v2 for Google Ads, allowing personalised ads based on your browsing behaviour and interests.
Cookie Name: _gcl_au, google_gac_*, pagead/*
Duration: 90 days to 2 years
Provider: Google Ads (part of Google LLC)
3. Consent Mode v2
We use Consent Mode v2 (Google's privacy-first measurement system). By default, all consent categories are set to DENIED. We only enable ad_storage, ad_user_data, ad_personalization, and analytics_storage when you click "Accept All" in our cookie banner.
This ensures your data is only used for advertising and analytics if you explicitly agree.
4. How to Manage Your Cookie Preferences
4.1 Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy, search, and services → Clear browsing data
4.2 Our Cookie Settings
You can adjust your cookie preferences at any time by clicking "Cookie Settings" in the banner at the bottom of our website.
4.3 Opt-Out Options
Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
Google Ads Personalization Opt-Out: Visit Google Ads Settings
5. Third-Party Cookies
Our website includes embedded content from Google (Maps, Ads, Analytics). These third parties may set their own cookies. Please review their privacy policies:
6. Retention Period
- Strictly Necessary: Session duration or until browser close
- Analytics: 26 months (Google Analytics default)
- Marketing: Up to 2 years
7. Your Rights
You have the right to:
- Refuse or withdraw consent to non-essential cookies at any time
- Delete cookies from your browser
- Opt-out of targeted advertising
8. Changes to This Cookie Policy
We may update this Cookie Policy periodically. Changes will be posted on this page with an updated "Last updated" date.
9. Contact Us
If you have questions about our use of cookies, please contact us at info@purificationamov.world or call +44 20 7946 0958 (Mon-Fri, 9:00-17:00 GMT).